Online Marketing2018-11-20T18:31:23+00:00

We’re Always Creating Innovative Ways To Market Online

Online marketing is one of the fastest evolving industries that there is. Understanding the range of different options open to you is a challenge in itself, and then these options are continually changing.

Even in the last five years, online marketing has changed almost beyond recognition from how it was performed previously. At eMarketing Concepts, one of our core activities is keeping up to date with changes and making sure these changes are factored into our customers’ online marketing.

With online marketing, no two businesses are the same and the approach taken needs to factor this in. That means there is no “one size fits all approach” and we take each business case by case. With this service we work with you to understand your business, your target market and your goals so that we can create a custom-made approach designed specifically to meet your needs.

We’ll develop a campaign for you that uses the most up-to-date techniques out there, seeking to encourage your customers to engage, interact and most importantly, heed your call to action.

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Any good marketing plan starts with a strategic vision and goals. We work with you to understand your business and what you hope to achieve from your online marketing campaign. We will work with you to understand who your target audience is as well as the demographics of your market. This will help us to choose a suitable strategy to reach your market.

Once goals are laid out we will develop a tactical approach utilizing different facets of online marketing to work towards the desired targets. Search engine optimization will be the backbone to any successful online marketing campaign, but for some businesses there may also be a significant emphasis on social media, while others may benefit more from pay per click advertising (PPC) or other tactical approaches to meet the marketing goals.

We will action the agreed online marketing approaches and provide you with access to our proprietary reporting tools. Using big data we offer reporting that is easy to understand and provides both high level views and drill down options. This allows you to get the depth of data you need to make decisions and monitor progress as and when you need to.